Finfare.
For over one hundred years, Acme has been singularly focused on producing the best smoked fish for people across the country. After deciding to enter the pet space with their brand Finfare, they engaged us to photograph their new cold-smoked, freeze-dried pet treats for on-pack and website photography. Our set and prop design took cues from the sea, from the worn dock surfaces to the seafarer beanies, to create a cohesive brand photography presence.
How do you capture genuine pet personality for CPG packaging? Our love for pets goes beyond the studio. We’re pet owners first, and we volunteer at local shelters and that hands-on experience shows up on set.