Instinct.

Instinct engaged us to build out their entire packaging asset library for a full refresh, capturing everything from product shots to ingredient details in a system flexible enough to mix and match across SKUs.

What does an asset library actually include? Ingredients shot in multiple cuts, groupings, and overlaps (and on two color backgrounds so the same photography could work across both dark and light pack designs). Standardized bowl shots at two angles, repeated across the entire product line. Plus environmental shots with open space left for copy overlays.

The relationship didn’t stop there. They’ve since returned for ongoing lifestyle shoots, pairing the product with pets to show the raw difference Instinct makes.