Neolife.

Neolife came to us for packaging photography first. Their supplements are derived from real, whole ingredients, and they wanted the on-pack photography to show it. For the juices, that meant capturing splashes: their actual product caught mid-motion, no AI. It’s messier than it looks (hazmat suits and more tarps than we’d like to admit), but with the right rig and enough takes, we got the shots — fruit and liquid suspended exactly where we wanted them, no shortcuts.

Once packaging wrapped, Neolife came back to us for a lifestyle shoot. The brief was wellness styled as something lived-in, not overly aspirational. We shot part of it in-studio and rented an off-site location for outdoor scenes and real kitchens, incorporating their products into everyday routines.