Bolthouse Fresh.

We worked with Bolthouse Fresh on a number of batch content shoots, getting them a quarter’s worth of product-in-context, recipe, and lifestyle shots at a time to fuel their marketing for the season.

How do you produce a quarter’s worth of content for a CPG brand in one shoot?

Each quarter needed a seasonally relevant mix of shots that work across a dozen aspect ratios and channels at once — social, newsletters, and their website. We shoot with that in mind from the start, composing on set so the same frame can crop clean to a square, story, or banner (instead of forcing one hero shot to stretch where it was never meant to go.)