Florida’s Natural.

We serve CPG brands nationwide, but as a Florida-based photography studio, shooting for Florida’s Natural felt like the perfect fit. We shot the packaging photography for their cartons and carafes capturing the fruit at peak freshness and hydration, and styling the juice blends to let each fruit read clearly without overpowering the label illustration.

What goes into styling hero fruits for packaging photography? For one, working with local vendors to source the freshest fruits and tropical rarities. LOTS of sorting. Cutting and cutting again to find the perfect “belly button” (yes, that’s a thing). And when needed, even hand placing seeds one by one. What may look like a simple shot actually takes a keen eye and a dedication to producing the best work. And those are the little details that stand out on shelf.