Porta

We shot packaging photography for Porta across two lines — their Roman-style pizzas first, then the Classica Neapolitan line once they came back for more. Ingredients sourced fresh from Italy needed to read that way on pack, without losing the authenticity of the actual product.

What’s the difference between shooting Roman-style vs. Neapolitan pizza for packaging? Different dough, different tell: the Neapolitan crust needed its blister to read clearly through the pack while the Roman crust needed its edge to look genuinely crisp, not just browned. And those kinds of details matter to us because pizza has to look as good on camera as it does on the plate.