Publix Packaging.

Publix brought us in to shoot their private-label packaging photography across 100+ categories storewide – everything from whipped cream and frozen novelties to pet food, pizza, and condiments. With that much range, the challenge wasn’t any single shot. It was making so many different forms and products read as one consistent system.

How do you keep photography consistent across a packaging system this large?

Our lighting setup was standardized, then adapted category by category, so an ice cream cone and a smiling pup look their best and like they belong on the same shelf, no matter which aisle they land in.