Pure Formulas.

Pure Formulas needed lifestyle photography across product lines that each live in a different part of someone’s day — from relaxation and sleep, to a daily-support morning ritual, to staying on the move.

How do you turn one studio into four different real life settings in a single shoot?

Rather than book multiple locations, we built each of the scenes without leaving the studio: a bedroom, a yoga studio, a kitchen, and a living room, constructed inside the same four walls. This is what allowed us to capture 26+ SKUs in a 2-day shoot.